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Content Marketing
Content marketing is the process of consistently publishing content that audiences want to consume.
SEO
SEO is the process of taking steps to help a website or piece of content rank higher on Google.
Social Media Marketing
Differentiate Your Brand and Amplify Your Message with Social Media Marketing and Advertising.
Web Development
Web development refers to the building, creating, and maintaining of websites.
App Development
Mobile app development refers to the process of writing software that works on a mobile device.
PPC Advertising
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
App Development
Create, publish, and promote engaging content to generate more traffic and build a dedicated community.
PPC Advertising
Target your ideal search phrases and get found at the top of Google’s search results. PPC allows you.
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Enjoy Full-Service Digital Marketing Expertise
Our approach to SEO is uniquely built around what we know works…and what we know doesn’t work.
Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.
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What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.
What is Social Media Marketing?
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.
What is App Development?
Application development is the set of processes and procedures involved in writing software for small, wireless computing devices, such as smartphones and other hand-held devices.
Like web application development, mobile application development has its roots in more traditional software development. One critical difference, however, is that mobile apps are often written specifically to take advantage of the unique features of a particular mobile device. For example, a gaming app might be written to take advantage of the iPhone’s accelerometer or a mobile health app might be written to take advantage of a smartwatch’s temperature sensor.
Today, the two most prominent mobile platforms are iOS from Apple and Android from Google. Phones and tablets from Apple come preloaded with essential applications, including a full web browser and the Apple App Store. Android devices also come preloaded with similar apps and you can install more using the Google Play Store.
What is SEO?
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC).
What is Web Development?
Web development refers in general to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
In a broader sense, web development encompasses all the actions, updates, and operations required to build, maintain and manage a website to ensure its performance, user experience, and speed are optimal.
It might also, but not necessarily, include all those strategic actions needed to ensure its proper ranking on search engine results. Usually, those tasks pertain to a different specialization, namely search engine optimization (SEO).
What is PCC Advertising?
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (“Mother’s Day flowers”) or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Other forms of PPC advertising include display advertising (typically, serving banner ads) and remarketing.
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“After cycling through multiple SEO companies and seeing no results, I finally came across SEO. Choosing to work with Mediatastic is hands down one of the best business investment decisions I have ever made.”
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